文章名稱引用次數

• Co-creation in higher education: towards a conceptual model21
• Marketing your university on social media: a content analysis of Facebook post types and formats12
• The university brand and social media: using data analytics to assess brand authenticity8
• Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS ' brand loyalty6
• Determinants for the commitment relationship maintenance between the alumni and the alma mater5
• Social media and the university decision. Do prospective students really care?5
• Student-perceived organizational support and perceived employability in the marketing of higher education5
• Universities engaging social media users: an investigation of quantitative relationships between universities' Facebook followers/interactions and university attributes4
• Mediating roles of emotion and experience in the stimulus-organism-response framework in higher education institutions4
• Brand equity of academics: demystifying the process3